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ObjectNow

At ObjectNow, we harness advanced AI to help communities, campaigners, and individuals effectively object to large-scale wind farms, solar parks, and BESS developments across Scotland, England, and Wales. Our language models are specifically trained on UK, Scottish, and Welsh legislation, ensuring each objection is grounded in the most relevant laws and regulations to strengthen your case.

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Empowering Communities with AI-Driven Objections

ObjectNow goes beyond automation, it intelligently crafts unique objections based on your members’ specific concerns and requirements. Using advanced AI, our system adapts to different tones, whether formal, technical, passionate, or community-focused, ensuring that every objection is both persuasive and aligned with your campaign’s objectives.

By analysing planning policies, environmental reports, and relevant case studies, ObjectNow ensures that all objections remain factually accurate and legally sound. The platform eliminates repetitive, generic responses by generating well-structured arguments that maximise impact while maintaining credibility. Whether you need a detailed technical objection or a community, driven appeal, ObjectNow gives you the flexibility to respond effectively, strengthening your opposition efforts.

ObjectNow has a proven track record of helping campaign groups significantly increase the number of successful objections submitted, ensuring their concerns are effectively heard and considered in the planning process.

current developmentsLive and In-Consultation Applications

/ Object.Now is officially recognised as a valid and approved method for submitting planning objections. 
/ Object.Now is officially recognised as a valid and approved method for submitting planning objections. 
ObjectNow Making Objecting Smarter

about usWho we are and what we do

ObjectNow is driven by campaigners for campaigners.

ObjectNow was founded in 2024 following the success of our work with Hands Off Our Hills, a grassroots campaign group based in Newton Stewart, Dumfries and Galloway. We supported their objection to the Glenvernoch Wind Farm, and the impact was immediate and significant — so much so that other campaigners began reaching out, asking how they could access the same tools. In response to this growing demand, the original developer joined forces with like-minded collaborators to create Object.Now: a dedicated platform built to empower communities and individuals across the UK to stand up to large-scale energy developments.

Since then, ObjectNow has supported solo campaigners and grassroots groups nationwide, helping them dramatically increase both the volume and effectiveness of their objections to developments such as wind farms, solar parks, pylons, and battery storage facilities.

We are driven by purpose — not profit. Our mission is to support communities in protecting their environment, not to profit from their struggle. That’s why we operate with transparent, cost-based pricing and ensure our services remain accessible to everyone, regardless of the size or budget of their campaign.

Some of the campaign groups we have worked with:

Hands Off Our Hills
Communities B4 Power Companies
Glengap Community Group

pricingChoose the plan that best fits your needs

Clear and transparent pricing, designed to support everyone from individual campaigners to large grassroots groups.

Don’t let costs hold your campaign back — our flexible solutions are designed to fit any budget.

We can tailor your objection campaign to meet your specific goals and requirements, and where needed, we’re able to reduce costs in exceptional circumstances to ensure vital voices are heard.

Personal Campaign
Great for solo campaigners
Unlimited Rewrites
1 Recipient
Inc Subdomain
Campaign Group
For Grassroot Campaign Groups
Unlimited Rewrites
2 Recipients
Objection Letter Support
Inc Subdomain
Custom
Custom Campaign
Unlimited Rewrites
Unlimited Recipients
Object Letter Creation
Access to Advanced Statistics
Inc Sub or Full Domain
+ Extras Required

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faqEverything you need to know in less than 2 minutes

ObjectNow is more than just an objection generator — it’s a trusted, AI-powered platform built specifically to empower communities, individuals, and grassroots groups to take effective action against large-scale developments such as wind farms, solar parks, pylons, and battery energy storage systems (BESS).

We are officially recognised by the Energy Consents Unit in Scotland and accepted by local councils and regulatory bodies across the United Kingdom as a valid and compliant method of submitting planning objections. Importantly, we operate under strict guidelines to ensure that every objection submitted through ObjectNow is treated as an individual submission, not a joint or template-based one. This maximises the impact of each objection and ensures that your voice is counted separately in the planning process.

What truly sets ObjectNow apart is our combination of legal and technical expertise. Our system is powered by advanced large language models (LLMs) trained on UK, Scottish, and Welsh planning laws, policy frameworks, and environmental regulations. This enables us to generate detailed, policy-relevant, and professionally structured objections that go well beyond simple checkboxes or generic templates.

We are also committed to privacy, trust, and data protection. All personal data is securely processed in full compliance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Your information is never shared or used for any other purpose without your explicit consent.

With transparent pricing, flexible support, and a proven track record of helping campaigners increase objection numbers and influence outcomes, Object.Now is the smart, trusted choice for anyone seeking to challenge inappropriate developments in their community — effectively, affordably, and professionally.

Yes — ObjectNow is officially recognised by the Energy Consents Unit in Scotland and accepted by councils and regulatory bodies across the UK as a valid and compliant method for submitting planning objections. We operate under strict guidelines to ensure every objection is treated as an individual submission—not a joint one—maximising its visibility and impact with decision-makers.

Developed by experienced campaigners, developers, and legal researchers, ObjectNow combines expert knowledge with advanced AI to generate accurate, well-structured objections grounded in UK, Scottish, and Welsh planning law. We also take your privacy seriously: all personal data is processed securely and in full compliance with the UK GDPR and the Data Protection Act 2018. Your information is never shared without consent and is used solely to support your objection.

With transparent pricing, trusted compliance, and a proven track record of success, ObjectNow is the reliable choice for individuals and grassroots groups campaigning to protect their local environment.

Unlike petitions and template letters: which are often treated as joint objections and counted as a single submission.

ObjectNow generates a unique, individual objection letter for each person. This means every objection is considered separately by planning authorities and decision-makers, significantly increasing the overall impact.

Our system doesn’t rely on copy-and-paste responses. Instead, it uses advanced AI to tailor each objection based on the user’s selected concerns, location, and personal comments — ensuring it aligns with the relevant planning policies and regulations.

In short, ObjectNow gives you the personalisation of a professional submission, the convenience of automation, and the credibility of a valid individual objection — something petitions and templates simply can’t offer.

At first glance, it might seem similar — but ObjectNow goes significantly further.

While some systems offer basic checkbox options to generate standardised letters, ObjectNow uses advanced AI to produce fully customised, high-quality objection letters that are structured around UK, Scottish, and Welsh planning laws.

Each letter is tailored not just by your selections, but also by your location, personal comments, and the specific development you’re opposing.

Importantly, every objection is treated as a unique, individual submission, not a form letter or joint objection — ensuring it carries full weight with councils, regulatory bodies, and decision-makers.

In short, ObjectNow delivers the depth, legal accuracy, and personalisation that template-based systems can’t match.

Yes — while ObjectNow currently focuses on large-scale energy developments such as wind farms, solar parks, pylons, and BESS facilities, the platform is highly adaptable and can be applied to a wide range of planning-related objections.

Our AI is built to analyse complex planning documents, interpret policy frameworks, and generate structured, legally grounded responses. This makes it suitable for objecting to other types of developments, including:

  • Major housing schemes

  • Industrial sites

  • Infrastructure projects (e.g. roads, quarries, landfill, ports)

  • Environmentally sensitive land-use proposals

  • Peatland disturbance, forestry removal, and land rezoning

While our core user base has emerged from the energy sector due to the volume and urgency of such applications, we have already begun exploring and supporting broader campaigns in other areas of planning and environmental concern.

If you are involved in a campaign unrelated to energy but still need structured, policy-driven objections, please get in touch. We’ll assess whether your project is a good fit for the platform and explore how ObjectNow can support your goals.

Our system is built to grow— and we’re committed to helping communities wherever the planning system needs challenging.

Struggling to generate objections? 

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